Art, tech, business. Under one roof.

I'm a doctor of physical therapy who has been building businesses since I was 17. I run an e-commerce brand across the UAE and GCC, so I spend my own money on ads, landing pages, and conversion. Somewhere between those, I taught myself to design and engineer for the web, properly.

That mix is the point. I've sat on the client side of bad websites. I know what a lead costs, what a slow page loses, and what "we'll fix it in phase two" means. So when I build, I build like the business is mine: art direction with intent, code that holds up under an audit, and motion that sells instead of decorates.

Dubai-based. Brief to launch, start to ship.