Shamsy Solar · Industrial · Solar · 2026
Industrial solar that moves like heavy machinery.
The brief
Shamsy sells industrial solar to Egyptian factories and farms. The audience is engineers and owners who distrust decoration. The site had to read like an equipment spec sheet that happens to be beautiful.
The big idea
Spec-sheet brutalism
Monumental condensed type, uppercase labels, warm paper ground. Every section is laid out like a technical drawing: numbers first, adjectives nowhere.
Desktop, captured live.
Under the hood
AstroAnton display typeCSS choreographyCloudflare Pages
System-light static build
because factory internet is slow; the site is not allowed to be
Type does the heavy lifting, imagery is secondary
because industrial buyers read, they do not browse
