Tine & Spoon · Self-initiated · Lab · 2026
Anything can be iconic. Even a spoon.
The brief
A self-initiated experiment with one rule: take the most boring object in the house and give it a launch campaign worthy of a flagship phone. No client, no brief, no excuse.
The big idea
The product-launch treatment
Cutlery shot and choreographed like hardware. Pinned scroll scenes, macro details, spec sheets for a spoon. The joke is deadpan; the craft is not.
Desktop, captured live.
Under the hood
GSAPScrollTriggerLenisWebGL moments
Full GSAP + ScrollTrigger + Lenis choreography
because this is the motion showreel, and it had to prove the range
Scroll-driven scene assembly
because the product deserves an unveiling, even when it is a spoon
